Industrial design foundation. Product design practice.
I work at the intersection of hardware systems, human behavior, and interface design — building products that live where screen meets space.
● In Development
Voice → Tasks · AI Workflow · Finance
Finance partners run crore-scale deals through calls and voice notes. Every CRM expects them to type. Focal listens, extracts, and structures — without asking anyone to change how they work.
Shipped
Shopify · Preventive Pet Care
A pet care brand competing on prevention, not treatment. The challenge was behavioral — changing how owners think, not just what they buy. Trust built through clarity, not conversion tactics.
Shipped
Zero-to-One · Capital Advisory
Building institutional credibility without a single logo, testimonial, or transaction reference — zero-to-one platform design for a boutique capital advisory firm.
I'm Manav — trained in industrial design, now designing digital products that carry that same structural thinking. I've built 0→1 platforms for capital advisory firms, redesigned conversion flows for D2C brands, and shipped an AI workflow tool for finance professionals — all from the same starting point: the constraint, not the screen.
My industrial design background gives me a different starting point: I think about systems before screens, constraints before concepts, and physical behavior before digital interaction.
Outside the work: travel photographer, DJ, tennis player. I'm drawn to systems — whether that's a mixing board, a tennis rally, or an onboarding flow.
Full Story →Constraints first
I start every project by mapping what I can't do. Constraints show the way faster than open briefs.
Legibility under pressure
The best interfaces work when users are distracted, anxious, or in a hurry. I design for the worst moment, not the ideal one.
Physical logic in digital space
When digital interactions borrow from physical behavior — weight, resistance, momentum — users trust them faster.
Ship to learn
Concepts teach craft. Shipped products teach humility. I pursue both, equally.