Make cleaning simple, intuitive, and safe.
Cleaning a blender is often the most frustrating part of the experience. Users want speed and convenience, but they are forced into slow, unsafe, and messy cleaning rituals. The goal of this design was to transform the cleaning process from a dreaded afterthought into a natural, intuitive extension of use.
Turn a chore into a satisfying experience
Cleaning should not feel like maintenance, but like part of the product journey. By introducing a piston-like sweeping mechanism, the act of cleaning becomes tactile, almost gamified — a single push delivers instant feedback and visible results.
A piston-like mechanism that sweeps the jar clean in one effortless motion.
The blender uses a central piston system that cleans the jar in one motion. A single push raises the piston from the bottom, its flexible edges sweeping tightly against the walls to lift residue, pulp, and liquid upward. With everything collected at the rim, a quick rinse finishes the job — no scrubbing, no mess, and no risk of touching blades.
Makes cleaning feel controlled, satisfying, and almost playful
The blender’s form, details, and interactions are resolved into a simple whole. Its shape is clear and unobtrusive, its controls minimal, and its mechanisms integrated. Together, these choices make the product straightforward to use and naturally intuitive in everyday tasks.
