Translating Deep Tech into Human Experience
Praan is a deep-tech startup developing filterless air-purification systems for large spaces. The work shaped a cohesive design language that made complex technology feel approachable and human — connecting product, interface, and communication into a single, intuitive ecosystem.
Building a Digital Presence that Simplifies Complexity
The redesigned website turned Praan’s story from technical to human — translating deep engineering into clear, relatable value through focused content and purposeful visuals.
Collaboration with an external developer team and mentorship of a UX intern ensured consistency across every touchpoint, resulting in a cohesive digital identity that strengthened investor confidence, clarified the company’s purpose, and unified internal teams.
Stroytelling Complex Systems Through Motion
Using KeyShot and After Effects, I developed motion clips that visualize how Praan’s filterless purification system functions in real time. These animations turned abstract engineering into accessible stories — simplifying technical communication for investors, clients, and users alike.
The motion language established here later guided internal explainer videos and social content, ensuring every medium spoke the same design vocabulary.
Designing Cohesion Across Hardware, Interface, and Brand
At Praan, the design effort bridged physical and digital touchpoints — from the product’s interface and motion feedback to its online narrative. The result was a unified ecosystem where technology feels personal, purposeful, and easy to trust.
Beyond the deliverables, the project reaffirmed that effective design extends beyond form or function; it lies in translating complex ideas into experiences people intuitively understand.
